Creatives

Auremin is a Dubai-headquartered commodities, processing and industrial development platform operating across Africa and the Middle East. When the company rebranded from Energetech in 2026, Huettun Labs partnered with an Amsterdam agency to deliver its brand and digital presence. Huettun provided brand consultancy, shaping the positioning “Moving Commodities, Building Markets”, a values framework and tone of voice, and designed and built the Webflow website: a restrained editorial UI with a warm mineral palette and monospace data accents, CMS collections for news, careers and offices, GSAP and Lenis motion integration, Cloudflare performance, Cookiebot consent and a full redirect migration from the legacy site structure. Huettun Labs led creative direction and 3D interactive design. auremin.com was named Orpetron Site of the Day in May 2026.

Single O is Sydney’s pioneering specialty coffee roaster, founded in Surry Hills in 2003 and a Certified B Corporation since 2025. Huettun Labs partnered with Shopify Plus agency on singleo.com.au, the brand’s direct-to-consumer storefront. Huettun provided brand consultancy on how Single O’s playful identity should work in a transactional interface, and designed the UI/UX. The store combines image-led mega-menu navigation, a nine-option size and grind selector, Subscribe & Save and six subscription programs on Recharge, Shop Pay checkout, Klaviyo retention, and a content hub of brew guides, roast recipes and a coffee encyclopedia. Café, wholesale, careers and news pages serve every audience from one site, and the storefront is agent-ready through Shopify’s Universal Commerce Protocol.

After Omsom joined the DayDayCook family in 2024 and moved from direct-to-consumer to retail-first distribution, the proud + loud Asian pantry brand needed a lightweight home online. Huettun Labs provided brand consultancy and designed a one-page omsom.com that keeps the voice intact: a poster-scale hero, two product banners for Rip-and-Pour Cooking Sauces and four-minute Saucy Noodles, a “find us in stores nationwide” retailer strip, press quotes from CNN Underscored, The Wall Street Journal, Food & Wine and Bon Appétit, the “om sóm” name story, the founders’ story and a direct line to the sales team. Built on Canva Websites for speed and zero-maintenance publishing, so the brand team can update it in minutes.

Ghia is the non-alcoholic apéritif that made booze-free beautiful, founded by Mélanie Masarin in 2020 and poured in more than 3,500 retailers and restaurants. Huettun Labs partnered with the studio behind the identity, and Shopify partner, on drinkghia.com. Huettun provided brand consultancy on how the burgundy-and-cream, 1970s-serif identity should behave on screen, designed the UI/UX and built the custom Tailwind and web-component storefront on Shopify. The store pairs marquees and Rive animation with a calm product grid, a Build Your Own Le Spritz Pack bundle builder, Subscribe & Save at 15% off, Zest group gifting, Okendo reviews, a store locator and a 40-plus recipe library. Klaviyo, Rebuy, ShopMy and Triple Whale power growth, and the storefront is agent-ready through Shopify’s Universal Commerce Protocol.

Brightland is California’s most-loved olive oil, founded by Aishwarya Iyer in 2018 and now in more than 600,000 kitchens and Whole Foods nationwide. Huettun Labs partnered with the studio behind the identity and packaging, on brightland.co. Huettun provided brand consultancy on how the cobalt, sunshine-yellow and blush identity should behave in a dense, gift-driven store, designed the UI/UX and built the custom storefront on Shopify’s Impact foundation. The store pairs an image-led mega menu and seasonal campaigns with product pages that show harvest dates and polyphenol counts, Subscribe & Save at 12% off, a Build Your Own Set builder, a Gift Shop and corporate gifting portal, Okendo reviews, a store locator and filterable Recipes and Field Notes blogs. Klaviyo, Rebuy, Smartrr and Zest power retention and gifting, and the storefront is agent-ready through Shopify’s Universal Commerce Protocol.

Lune Croissanterie is the Melbourne institution founded in 2012 by former Formula 1 aerodynamicist Kate Reid, home to what The New York Times asked might be the world’s best croissants, and now nine venues across Melbourne, Brisbane, the Gold Coast and Sydney. Huettun Labs partnered with the studio behind the identity and packaging, on lunecroissanterie.com. Huettun provided brand consultancy on how a deliberately restrained black-and-white identity should live online, designed the UI/UX and built the custom WordPress site. A full-screen croissant film opens onto a manifesto, a slide-out menu, per-venue menus, a state-by-state ordering hub, the Passport loyalty program, Lune Lab bookings, gift cards and a nine-venue footer with maps, with Klaviyo, Cloudflare Turnstile and Yoast schema underneath. Built to add venues without a redesign.

Sans-Arc Studio is Adelaide’s award-winning “off-beat” architecture and interiors practice, founded by Matiya Marovich and known for Pink Moon Saloon, five Gelato Messina shops and Sofia Bistro, winner of the 2025 Marjorie Simpson Award. Huettun Labs worked with the studio on its 2024 relaunch, providing brand consultancy on how a playful voice and a disciplined practice should meet on screen, designing the UI/UX and building a Webflow CMS portfolio on a new .studio domain. A one-line pitch opens onto a filterable grid of 35 projects, each with a consistent template of synopsis, gallery, full credits and the Country it stands on, plus an awards-led About page and a reCAPTCHA-protected contact form. Permanent redirects carried a decade of press links to the new domain.

SEY is Brooklyn’s cult micro roastery, founded in 2013 by Lance Schnorenberg and Tobin Polk and named Food & Wine’s Best Coffee Shop in America in 2019. Huettun Labs worked with SEY’s founders on seycoffee.com, providing brand consultancy on how a quiet, type-led identity should live online, designing the UI/UX and building a fully custom Shopify theme. The store lists forty-plus single lots by producer and process, gives every product page varietal, altitude, harvest, step-by-step processing and published FOB and DDP prices per kilogram, and runs a React subscription builder on Recharge where customers configure boxes and bags per shipment, avoid duplicate lots and gift prepaid volumes. A built-in OpenDyslexic font toggle, Klaviyo, Route and Loop sit underneath, and the storefront is agent-ready through Shopify’s Universal Commerce Protocol.

SIDRA is a luxury baby girls fashion brand from the UAE, hand-embroidered dresses in Chanderi silk, linen and Khadi cotton, born from a mother’s dream. Huettun Labs built it end to end: brand consultancy and tone of voice, UI/UX design and a custom React e-commerce web application. The storefront pairs a warm cream and peach visual system with fabric badges, Quick View, a three-step guest checkout with a free-shipping progress bar and gift notes, wishlist, moderated reviews, order tracking and a blog, in English and Arabic with right-to-left layout. It installs as a Progressive Web App on iPhone and Android. Behind it sits a 23-module admin dashboard for products, inventory, orders, logistics, shipping rates, reviews, banners, blog, newsletters and permissions, secured with JWT authentication and two-factor sign-in, with Ziina payments, Apple Pay and Google Pay.

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Freedom Tree is India’s Happiest Home Store, the Mumbai design house founded in 2010 by Latika Khosla with seven stores across five cities and a catalogue that runs from handcrafted teak day beds and bold printed fabrics to hand-painted ceramics and breezy clothing. Huettun Labs worked with the brand on the 2026 evolution of freedomtree.in, providing brand consultancy on how a joyful, colour-saturated identity should behave in a dense retail interface, designing the UI/UX and rebuilding the Shopify storefront. A six-world mega navigation, OTP mobile login, a 16-currency picker, same-day delivery, rich collection filters, furniture configurators with measurement and finish guides, GoKwik checkout with pay-later and EMI, Loox reviews and a store locator for seven design stores sit on a deeply customised theme, with the storefront agent-ready through Shopify’s Universal Commerce Protocol.

Bombay Sweet Shop is Hunger Inc.’s reinvention of Indian mithai, launched in Mumbai in 2020 and now India’s most talked-about sweet brand, from dark-chocolate kaju katli to designer Diwali hampers. Huettun Labs partnered with the brand, whose identity and packaging are by Please See//, on the 2025 to 2026 re-platform of bombaysweetshop.com. Huettun provided brand consultancy on how a maximalist, Art Deco identity should behave in a dense retail interface, designed the UI/UX and rebuilt the Shopify storefront on a customised theme. A thumbnail mega menu, a Shop Mumbai versus Shop Pan-India catalogue with same-day fresh sweets, pincode checks, bundle hampers, corporate and customised gifting briefs, a Sweets Library, Truecaller one-tap login, Shopflo checkout with GoKwik and Simpl, Judge.me reviews and Klaviyo retention sit on one storefront that is agent-ready through Shopify’s Universal Commerce Protocol.

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Graza is the Brooklyn brand that put single-origin extra virgin olive oil in a squeeze bottle and made “use it every day” a movement. Huettun Labs partnered with the studio behind the identity, and Shopify build partner on graza.co. Huettun provided brand consultancy on how the packaging-led identity should behave on screen, designed the UI/UX and built the custom Shopify OS 2.0 theme. The result is a cream-and-olive storefront with autoplaying product video, a “Pause animations” accessibility control, product pages that teach the Sizzle, Drizzle and Frizzle story, Subscribe & Save with a refill ritual, Okendo reviews, a store locator, corporate gifting and the Glog, a shoppable blog of recipes, culture and education. Klaviyo, Postscript and Elevar power retention, and the store is agent-ready through Shopify’s Universal Commerce Protocol.